TSM SEO Package

TSM offers an easy and cost effective way for small and medium sized businesses to include SEO services as part of their business strategy.

Our basic package will allow you to monitor site traffic, optimize for keywords and provide a full report about your site's activity.

• Four hours of SEO and analysis of site traffic
• A full report in PDF format
• From 2,900 Thai Baht per month (ex. tax)

SEO services are available on a month-by-month basis - there are no contracts, you can add or drop SEO services at the end of any month. If you plan a paid listings campaign please contact us for more details.

How is your site doing?

Many businesses are unaware of exactly how many visitors their site attracts and the proportion of those visits that convert into action.

The domain is on the business card and advertising material along with an email address and sometimes this is the extent of website promotion.

Is this enough?

The web does present an extra opportunity to all businesses to a greater or lessor extent. It depends on the kind of product or service, but in many cases the web is the first point of contact for new customers, or a convenient contact and resource for existing customers.

For businesses suited to the web, online returns may represent a high proportion of sales or even total sales in the case of completely web based businesses.

Companies who are aware of online business and the return on investment possibilities now integrate Search Engine Optimization (SEO) and Search Engine Marketing (SEM) into advertising budgets to stay ahead of the competition.

There are two reasons why you should at least optimize. Firstly, creating a site is the only the first stage - getting people to find and view your content has to be the most important factor. Secondly, if you sell your business, a website can seen as an important aspect. A record of performance and good search indexing can help to give your online business credibility and value.

What is all this SEO, SEM Stuff?

It can be a complex idea to understand in some ways but it's essential that you have some knowledge of what's involved. You can then understand results, have input and hire a SEO company with confidence. There are many cases where businesses are paying monthly or yearly SEO services without really knowing what they are paying for.

TSM will be adding information and video tutorials here over time to give updates and an idea of the basics.

Basics...

The idea is to match content on your site with the words people are typing into a search box so they can find your services. Search engines such as Google send out indexing tools to look at the content of each website and stores the information as text. Secondly, links to your site from popular and related websites are given consideration in terms of your own site's popularity.

When a search is performed the nearest match to the words used is taken from this stored information and presented as a list. Location, user history and popularity may also be taken into account.

Site Engine Optimization (SEO) just means words related to your business or service (keywords) are optimized on your pages (and behind the scenes) to be more relevant - therefore of higher importance - therefore further up the list of results.

In very simple terms, this is what TSM do to achieve this...

I want to be number 1 on Google...

This is something we hear a lot. This possibility may have been true in the past - but there are more considerations these days. For instance, Google has made the search more personalized - factors such as location and your browsing history are now taken into account when you search (if you're in Thailand you'll notice that Google jumps to Google Thailand - even though you typed in google.com).

Search rankings can still be good and effective but results can vary from country to country and from person A's browser to person B's browser - no such thing as a sure-fire number one ranking everywhere.

I want LOTS of visitors...

Increasing site traffic is the goal, but our main consideration is return on investment or ROI. In other words, our SEO and marketing focus is on how many of your visitors actually take action (they buy something or contact you). Our core strategy is to help you increase site response as well as increasing visitor numbers. Search Engine Marketing (SEM) can employ ideas to encourage return and visitor action (such as highly focused paid listings or promotional campaigns).

Monitoring search engine activity and visitor statistics is vital in understanding what your visitors want, and what they do when they get to you.

I want LOTS of keywords...

The effectiveness of keywords really depends on balance and placement rather than volume. Too many, or too few are both counter-productive. Keyword use and site content must also fall within each search engines guidelines to be effective.

TSM uses a constantly updated knowledge base to ensure content is presented and optimized correctly. In some cases, a few highly targeted keywords can have the most effective results.